Reasons Why African Fashion Industry Is Growing Rapidly
Clothing designs that most Africans do wear is what we call African fashion. Most African clothing employed the western fashion ideas that made the traditional clothing more classy. This is just a small part of the history of the development of African fashion.
A rapid growth has been experienced in the industry of African fashion recently. This has been so good to the general African economy since its growth has made the African economy move to somewhere. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
This has made people start questioning the industry for its rapid growth. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
Media has played a big role in the growth of African fashion industry by advertising the African fashion designs. This in return attracted the attention of people into the fashion globally. More celebrities and rich people around the world showed great interest in the African fashion. This in return has made the industry so popular hence more customers have been created and this has led to its growth.
The industry has grown rapidly due to the high population in Africa. The high population create a big market for the African fashion hence more sales are made. Also the youth population in Africa has influence in the growth of the African fashion industry. The african fashion designers gain more profits due to the high demand of the African outfits. Thecreative African fashionistas have come up with very creative designs that have attracted most people’s attention.
African fashion is ever growing due to the rapid growth of middle-class American population. This is because the fashion actually targets people with disposable income. Sometimes back in US, most people in the middle class could only try to get the basic needs. The poverty in the middle class led to poor growing economy of the African fashion
Also, the advantage of fast movement of the African fashion industry has also led to its growth. Since African economy is exclusive to the continent, few investors do come to work with African designers hence monopoly is created. The fashion brands that result to come out of the other different cultures. This has resulted to unique an smart designs of African fashion that do have different distinct colors. This has resulted to a very high growth rate of this industry.
These are the top factors that have greatly led to growth of the African fashion economy. Some of the best African fashion include Ankara and Kente. Church African fashion and even official African fashion are some designs that designers make.